Branding Guildelines
Brand Overview
Mainline Power Philippines manufactures and distributes innovative modular power track systems. Our brand communicates safety, innovation, and modern design to homeowners, contractors, and interior designers.
Brand Attributes
- Innovative: We solve the outlet problem differently
- Professional: IEC certified, trusted by designers
- Modern: Clean aesthetic that elevates spaces
- Practical: Real solutions for real Filipino homes
Website
mainlinepowerph.com
Color Palette
Primary Colors
Semantic Colors
Neutral Colors
Gradients
Typography
Font Family
Inter — A clean, modern sans-serif designed for screens.
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap');
/* CSS Declaration */
font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
Type Scale
Font Weights
| Weight | Name | Usage |
|---|---|---|
400 |
Regular | Body text, paragraphs |
500 |
Medium | Links, some labels |
600 |
Semibold | Subheadings, card titles, emphasis |
700 |
Bold | Main headings (H1, H2) |
UI Components
Badges
Usage: Badges highlight key information. Green for positive/recommended, blue for featured, yellow for warnings, navy for category labels.
Info Boxes
💡 Pro Tip: Surface-mounted solutions like power tracks typically don't trigger the same level of admin scrutiny as in-wall electrical work.
✅ The Pattern: Anywhere you need multiple outlets or might rearrange devices, power tracks win.
⚠️ Common Mistake: Daisy-chaining power strips is a serious fire hazard. If you need that many outlets, you need a better solution.
Buttons
Border Radius
| Element | Radius |
|---|---|
| Buttons, small badges |
12px or 20px (pill) |
| Cards, info boxes |
12px or 16px
|
| Hero banners, large sections | 20px |
Blog Article Structure
Standard Components (in order)
- Hero Banner — Gradient background, category label, H1, subtitle, stat badges
- Table of Contents — Quick navigation links
- Introduction — 2-3 paragraphs setting up the problem/topic
- Content Sections — H2 headings with cards, comparisons, lists
- Instagram Video Embeds — Real installation examples
- FAQ Section — 5-6 common questions
- CTA Section — Gradient background, "Book Ocular" + "Read Buying Guide" buttons
Common Section Types
- Comparison Grid: Side-by-side Problem vs. Solution or Before vs. After
- Feature Cards: Grid of 4-6 cards with icons and descriptions
- Pricing Tables: Navy header, alternating row colors, highlighted totals
- Step Timeline: Numbered circles with content
- Regret/Mistake Cards: Red-tinted cards showing pain points
Article Max Width
800px — Optimal for readability
Cover Image Guidelines
Dimensions
1200 × 630 pixels — Standard social sharing aspect ratio
Structure
- Background: Hero gradient (navy → blue)
- Category Badge: Top-left, pill shape, white/20% opacity background
- Title: Centered, 48-52px, white, bold
- Subtitle: Centered below title, 22-24px, white/90% opacity
- Central Illustration: Custom SVG showing concept (power track, comparison, etc.)
- Feature Pills: Bottom row, 4 pills showing key points
-
Brand Watermark: Bottom-right,
mainlinepowerph.com, subtle
Illustration Style
- Clean, minimal SVG illustrations
- Use brand colors consistently
- Power tracks shown with green (#10B981) glow/accent
- Sockets shown as white rectangles with gray circular holes
- Subtle drop shadows for depth
- Grid pattern overlay at 4% opacity for texture
Voice & Tone
Brand Voice
We speak like a knowledgeable friend who happens to be an expert. Conversational but credible. Practical, not salesy.
Writing Principles
- Lead with the problem: Start with what the reader is experiencing
- Be specific: Use real numbers, real scenarios
- Show, don't tell: Instagram embeds of real installations
- Acknowledge trade-offs: Mention cons honestly, build trust
- Filipino context: Reference local brands, peso pricing, PH living situations
Examples
✓ Do
"You've invested in a premium BGC address, but your unit's electrical infrastructure is barely different from a basic condo."
✕ Don't
"Our revolutionary power track system provides unparalleled electrical solutions for discerning homeowners."
✓ Do
"Two outlets. Seven appliances. You see the problem."
✕ Don't
"Insufficient outlet capacity can lead to suboptimal appliance utilization scenarios."
✓ Do
"₱20,085 for a 6-outlet kitchen setup that you can expand forever."
✕ Don't
"Contact us for a customized quote tailored to your unique requirements."
Product Quick Reference
Key Specifications
| Spec | Value |
|---|---|
| Track Rating | 32A, 250V AC |
| Certification | IEC 61534-1 (DEKRA Certified) |
| Colors | White, Black, Silver |
| Track Heights | ~3cm (slim profile) |
Pricing (2025)
| Item | Price |
|---|---|
| Track per meter (white) | ₱5,990 |
| Track per meter (black) | ₱6,340 |
| Universal Socket (each) | ₱1,600 |
| Professional Installation | ₱1,000++ per area |
Key Selling Points
- Add outlets anytime without electrician
- Reposition sockets in seconds
- No wall cutting or damage
- IEC certified safety
- Surface mounts like a shelf
- Future-proof flexibility
Social Media
@mainlinepowerph
Instagram videos are embedded in blog articles to show real installations. Always include a brief caption describing the project (location, what was done).
Embed Format
<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/XXXXXX/">...</blockquote>
</div>
<p><strong>Location:</strong> Description of installation...</p>